Senior CRM & MarTech Manager (all genders)

Own Eurowings Holidays' CRM strategy, customer lifecycle management, and Marketing Technology ecosystem. Drive customer engagement, retention, and revenue growth through data-driven CRM programs while leading the evaluation, rollout, and adoption of new MarTech capabilities across the organization. Tasks Email Marketing Execution & Optimization Own the Eurowings Holidays (EWH) email marketing channel end-to-end, covering both strategic development and operational execution.

CRM & Customer Lifecycle Co-own EWH-specific CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation, in alignment with the joint Eurowings/EWH customer communication approach. MarTech Ownership Own and continuously evolve the EWH MarTech roadmap and requirements, in alignment with other Eurowings entities and within the Eurowings tool ecosystem. Rollout & Adoption Drive implementation of new MarTech components and capabilities.

Coordinate delivery across Marketing, Product, BI, Data, and Technology teams. Stakeholder & Project Leadership Lead cross-functional CRM and MarTech initiatives. Behind the scenes Meet the Eurowings Digital Team!

Meet the Eurowings Digital Team! Meet the Eurowings Digital Team! Meet the Eurowings Digital Team!

Requirements Several years in CRM, lifecycle marketing, and marketing technology, ideally in a digital, e-commerce, or travel environment. Experience of developing and executing data-driven CRM strategies that increae customer engagement, retention, repeat purchases, and customer lifetime value. Hands-on experience managing email marketing programs e2e, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization.