(Senior) Director UX, Operations

What you'll own

• UX strategy and quality across four core areas of Operations: menu planning and food systems (algorithmic menu planning, ranking, demand forecasting, assortment), fulfillment (production, order management, inventory, logistics, manufacturing, supplier reliability), an internal operations-research platform that runs dozens of optimization models across the supply chain, and the technology backbone that keeps our warehouses and production sites running.
• Continued build-out of an AI-native design practice: extending our design system directly into AI-assisted workflows, and using that as proof that UX can lead — not just support — the company's AI-first agenda.
• Service design for the internal-facing tools that operators, planners and analysts depend on every day — often the least glamorous and highest-impact surface area in the company.
• Talent leadership for a distributed team spanning multiple geographies: hiring, career development, and consistent design-quality standards.
• A seat at the Operations leadership table, partnering directly with the senior Product and Engineering leaders for the organization, and representing UX's interests in company-wide strategy.

What we're looking for

• 10+ years in UX/product design, including several years leading design for complex, operational, or B2B/enterprise-grade systems — supply chain, logistics, marketplace operations, or similar domains are a strong plus.
• A track record of shifting a design function from reactive delivery to strategic, AI-native practice — not just familiarity with AI tools, but experience redesigning how a team works because of them.
• Experience building or scaling design systems/platforms that other teams adopt, and comfort operating at the intersection of design, product and engineering.
• Strong stakeholder management — this role sits at the table with senior product, engineering and exec leadership and needs to hold its own there.
• Comfort with ambiguity and unglamorous domains: this is service design for internal operators and planners, not consumer-facing polish, and the highest-value problems here are rarely the most visible ones.

Location & ways of working

Based in our Berlin office, with an expectation of regular in-person presence — this is one of the small number of senior UX roles at HelloFresh where onsite leadership is a deliberate requirement rather than a preference.

Reporting line

Reports to HelloFresh's VP of UX, who also leads UX for two other major parts of the business and reports into senior Product leadership. UX holds a more central, cross-functional reporting line than is typical for Product or Engineering here, reflecting the company's investment in design and experience quality as a differentiator — with visible sponsorship at the executive level.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with a German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

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Source: Statistisches Bundesamt (Destatis), table; dl-de/by-2-0; StarIn's calculation