Shopper Insights Manager (m/w/d)

Shopper & Market Insights

• Lead the Shopper Insights agenda for the German market and build a deep understanding of shopper behavior, category dynamics, and channel performance.
• Manage and leverage key data providers, including YouGov & NielsenIQ and key data sources, household panel and retail measurement data, as well as bespoke research studies.
• Translate complex shopper, retail, and market data into actionable business recommendations.
• Deliver regular insights, KPI reporting, and growth opportunities to senior stakeholders.
• Lead strategic and ad-hoc research projects addressing key business challenges and opportunities.
• Continuously explore innovative research methodologies and analytics approaches.

Commercial & Customer Growth

• Partner with Sales and Commercial Excellence teams to embed insights into customer planning, category management, assortment, shelving, and activation strategies.
• Identify customer and channel growth opportunities and convert them into commercially actionable recommendations.
• Support the development of customer and category growth plans through fact-based insights and market understanding.

Category & Consumer Insights

• Collaborate with Category, Marketing, and Commercial teams to develop category growth strategies across Snacks and Beverages.
• Influence decisions related to channel strategy, pricing, pack architecture, and customer development.
• Lead selected consumer research projects and transform consumer understanding into recommendations that support brand and innovation strategies.

Dein Profil

• 5+ years of experience in Shopper Insights, preferably within FMCG. Experience in Consumer Insights, Category Management, Trade Marketing, Revenue Growth Management, Commercial Excellence, or related commercial functions will be considered a strong asset.
• Strong understanding of the German FMCG and retail landscape.
• Experience working with panel data and syndicated research tools such as NielsenIQ and YouGov/GfK.
• Strong analytical and problem-solving skills with the ability to translate data into commercial actions.
• Proven project management skills and the ability to drive cross-functional initiatives.
• Excellent stakeholder management, communication, and storytelling capabilities.
• Entrepreneurial mindset with a proactive, results-oriented approach.
• Fluent German and English language skills.

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Veröffentlicht am 27. Okt. 2026

Quelle: Statistisches Bundesamt (Destatis), Tabelle; dl-de/by-2-0; eigene Berechnung