Group Head Programmatic (Human) Google tags.new

This is what you move:

As Teamlead Programmatic (Human) Google , you will take strategic and operational ownership of programmatic activity across your client account(s). You will act as a key specialist contact for clients and internal stakeholders, combining deep platform expertise with strategic consulting, team leadership and excellent campaign execution.

• Strategic Client Leadership : Act as a key programmatic advisor for your clients, developing strong relationships and translating their business objectives and KPIs into effective programmatic strategies.
• Programmatic Strategy & Campaign Management : Oversee the planning, execution and optimisation of sophisticated programmatic campaigns, ensuring projects are delivered according to brief, timeline and budget.
• Team Leadership & Development : Lead and develop team members, provide guidance and feedback, and support the continuous development of programmatic expertise within the team.
• Platform Expertise : Act as an in-agency expert across relevant programmatic and bid management platforms, particularlyDV360 and Google Ads, including YouTube formats such as VVC, VRC and Demand Gen.
• Quality & Best Practice : Ensure high standards, data integrity and adherence to programmatic best practices across your accounts, while contributing to the further development of our regional standards and ways of working.
• Testing & Innovation : Develop strategic testing roadmaps and proactively identify new trends, platform developments and opportunities to continuously improve campaign performance.
• Performance & Insights : Analyse campaign and business performance, turn complex data into actionable recommendations and provide strategic insights for clients and internal stakeholders.
• Cross-Channel Collaboration : Work closely with colleagues across Search, Social, Display, Video and other media disciplines to ensure programmatic activity is fully integrated into the overall media strategy.
• Stakeholder & Partner Management : Build strong relationships with clients, internal teams and key media and technology partners, confidently leading communication within your area of responsibility.

The following qualities distinguish you:

• Programmatic Expertise : Digital media experience, ideally agency-side, with strong hands-on expertise in programmatic advertising.
• Platform Knowledge : Extensive experience withDV360 and Google Ads, including YouTube formats such as VVC, VRC and Demand Gen. Experience with Amazon DSP and PMP programmes is a plus
• Leadership Experience : Experience leading and developing team members, with the ability to coach, guide and support direct reports
• Strategic Mindset : You understand the bigger picture behind campaign performance and are able to connect media strategy with clients’ wider business objectives
• Analytical Strength : You are highly confident working with data, identifying relevant insights and translating them into clear, actionable recommendations
• Client Consulting : You are comfortable acting as a senior client contact, presenting strategic recommendations and independently managing senior stakeholders
• Large-Scale Campaign Experience : You have experience managing complex campaigns and significant media budgets across multiple markets, ideally within EMEA
• Industry Passion : You actively follow developments in programmatic advertising, technology and the wider digital media landscape and enjoy bringing new ideas into your work
• Language Skills : You arefluent in English and have strong professional working proficiency in German, as you will work in an international environment while also collaborating with German-speaking clients and stakeholders
• Nice to have : DV360 certification or comparable platform certifications.

Furthermore you are: #curious #teamplayer #strategic #motivated

If this job sounds exciting to you, we strongly encourage you to apply, even if you don't have every qualification listed above.

Life at WPP Media:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Quelle: Statistisches Bundesamt (Destatis), Tabelle; dl-de/by-2-0; eigene Berechnung