Sales Director Europe

About Veloq: Veloq is the software platform powering the next generation of grocery fulfilment.

Built on Rohlik Group’s ( www.rohlik.group ) proprietary technology and operational, Veloq is the software platform behind our same-day grocery operation. It combines warehouse automation, e-commerce fulfilment and last-mile logistics in one system, and it runs today across five European markets serving 850,000+ customers. Veloq is now a standalone company taking that platform to grocers, retailers and 3PLs. You will lead its commercial push in Europe and close its first major enterprise customers.

Why this role

A proven product. The platform already runs Rohlik's operations at scale. You sell something buyers can see working, not a roadmap.

Real ownership. You work directly with the CEO on pricing and positioning, build the commercial team, and help shape how Veloq scales.

What you will do

• Own the European revenue target and close Veloq's first major enterprise customers
• Advance an existing set of qualified accounts and open new ones across Europe
• Lead consultative, multi-stakeholder sales of warehouse automation and fulfilment software, built on a clear business case for each customer
• Shape pricing, commercial terms and major negotiations with the CEO
• Build the sales playbook, pipeline discipline and forecasting
• Hire and lead the commercial team as it grows
• Represent Veloq with senior buyers and at industry events

What you bring

• A track record of closing complex enterprise deals with 6 to 18 month cycles, at or above quota
• Experience selling into grocery, retail or 3PL operations at VP and C-level
• Time as an early commercial hire, or building a sales function from zero
• Fluent English

Nice to have

• Background in warehouse automation, WMS or supply chain technology
• Existing relationships with senior buyers at European grocers or 3PLs
• Experience leading a sales team
• Exposure to pre-sales or solution design
• German or another European language

Why it is different

This is an early-stage build with proven technology and real operations behind it. You get more ownership and less infrastructure than at a scaled vendor.

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