Ecommerce Executive

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Ecommerce Executive

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Germany has an exciting opportunity for an Ecommerce Junior Manager (m/w/d) in Hamburg!

ROLE SUMMARY

As an eCommerce Deployment Executive, you will collaborate internally with different teams such as the Area Digital Experience, Consumer Experience, and the Distribution Team. You will also engage with some external stakeholders like the Technical Agency and the E-commerce Warehouse.

Your key responsibilities will include:

• Support E-commerce & CRM Deployment manager to deliver Vuse & Glo E-commerce Targets (e.g., NTO, volumes) via OTIF implementation of digital activations according to cycle plan
• Creative development & deployment of e-com activation concepts for end market specific activations incl. asset creation and relevant end market approvals (e.g., promo plans, SKU changes)
• Continuous briefing, testing & approval of technical enhancements & UX/UI optimizations based on area plans, consumer insights and market trends
• Close collaboration with area digital team, end market CRM Deployment Executive & Loyalty Deployment executive to ensure best-in-class interlinkage and implementation of activations across digital touchpoints and to ensure fast exchange of results and derive learnings for future plans
• Close collaboration across End Market & area digital team to ensure actuality of plans matching performance and FY KPI achievement
• Full ownership of end market forecast & stocks according to cycle plan (e.g., promo peaks, Launches)
• Manage 3rd parties to ensure flawless implementation of activities and order fulfilment (e.g., creative agency & Care Line Briefings, Warehouse Maintenance processes)
• Continuous monitoring of competitors and exploration of new digital marketing touchpoints and channels to exploit new advertising opportunities
• Senior stakeholder presentations presenting results and learnings including next step recommendation and outlooks

What are we looking for?

• University degree with focus on Marketing, ideally Digital Marketing & first experience in e-commerce deployment positions & at least 2 years of work experience in a digital driven job
• Consumer centric and commercial mindset: understanding of consumer purchase decisions
• Affinity for new media and technical innovations with a curiosity for new digital trends
• Project management skills & ability to drive and execute cross-functional projects
• Flexibility and intrinsic motivation to push projects forward autonomously
• Strong analytical and communication skills, having the ability to manage several stakeholders simultaneously
• Thinking outside the established ways of working to solve challenges (‘Can-Do Mindset’)
• Strong team player
• Fluent in German & English

What we offer you?

• A range of attractive benefits such as full subsidy of the ‘Deutschland-Ticket’, discounts with fitness centres and Corporate Benefits, diverse online and offline training and development opportunities to nurture your functional & leadership development, and so much more.
• The possibility to flexibly shape your working hours– remotely or at the office.
• Probably one of the best offices in Hamburg’s city centre with a breathtaking Alster view, providing a state-of-the-art working environment and a dedicated Oasis area to switch off and celebrate successes together in regular after works and office parties.
• The opportunity to shape the transformation of an entire industry, we prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. Find out more by visiting our Hamburg career page .

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. Collaboration, inclusion, and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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Quelle: Statistisches Bundesamt (Destatis), Tabelle; dl-de/by-2-0; eigene Berechnung