VP Growth (f/m/d)

What you bring

• You've owned growth through a comparable leg — roughly €40M to €250M — as the person accountable for it. Not as a channel lead inside someone else's scale-up.
• Subscription or repeat-purchase DTC , ideally food or consumables, where retention and LTV drive the model. Physical product, not SaaS.
• Group-level P&L. You've managed CAC, LTV and contribution margin, and you've cut spend when the marginal return didn't justify it.
• Hands-on with measurement, excellent analytical rigor. Incrementality testing, marginal CAC analysis, attribution reweighting. You know what a channel ceiling looks like before you hit it, and what to do next. You love crunching numbers.
• You've opened and scaled new channels inside the performance mix (YouTube, search, influencer, organic, referral) and beyond it (TV, OTT, podcast, OOH, affiliate). From zero.
• You've expanded into new markets and made it work.
• You've owned pricing and discount architecture , with a track record you can point at.
• You've hired, led and developed senior people. You know how to build a growth org, and you raise the bar rather than fill seats.
• You're comfortable with a blank canvas. We don't have infinite resources in tech, data or brand. You'll build with what's here while the org catches up to the ambition.

Helpful, not required: DACH market depth; German; podcast, TV or OTT specifically.

On tenure: we weight depth over breadth. Four-plus years at one DTC business with internal progression tells us more than five logos.

We're hiring a builder, not an operator. If you've scaled someone else's proven playbook, this isn't it. We're looking for the person who built the engine at a DTC scale up.

So, this probably isn't for you if

• Your scaling story is executing an established playbook in a new geography
• One channel did the work, however large the budget
• You've led a single market or a single function without group P&L exposure
• Pricing, positioning or retention were someone else's problem
• You've operated with effectively unlimited tech, data and brand resource (and cash)

What we offer

• The full growth mandate, reporting directly to a co-founder. Short path from analysis to decision.
• Real budget authority from day one, including trust to make large uncertain bets. We'd rather you place them and read them honestly than avoid them.
• A profitable, product-led business with genuine product-market fit. Not an unsustainable burn story.
• Meaningful equity through our VESOP, alongside competitive base and performance-linked compensation.

Next steps

Every. is an equal opportunity employer. We hire on the strength of what you can do and how you think.

Wir zeigen einen Auszug und einen Link je Anzeige, und den vollen Text, wenn die Quelle es erlaubt. Genannte Marken und Logos gehören ihren Inhabern.

Veröffentlicht am 02. Nov. 2026

Quelle: Statistisches Bundesamt (Destatis), Tabelle; dl-de/by-2-0; eigene Berechnung