B2C International Growth Manager - French Market (m/f/d)

Your responsibilities

• Own the B2C growth strategy for the Francophone and other international markets, driving customer acquisition, brand awareness, and recurring revenue through high-impact marketing initiatives.
• Build Carly's brand visibility through PR initiatives, TV campaigns, and strategic marketing activities that strengthen awareness in local markets.
• Identify, test, and validate new acquisition channels by defining clear hypotheses, measuring performance, and scaling successful initiatives through data-driven decision making.
• Collaborate closely with Marketing, Sales, and Enterprise teams to generate qualified B2B leads, improve conversion workflows, and support international sales initiatives.
• Own customer and market intelligence by conducting continuous research, refreshing customer personas, and proactively identifying market trends that influence growth opportunities.
• Act as the go-to expert for your markets, providing actionable insights and supporting cross-functional teams with market-specific strategies and recommendations.

Your profile

• 5+ years of experience in B2C Growth Marketing, Product Marketing, International Expansion, Business Development, or a similar role.
• Proven track record of owning and delivering growth initiatives such as PR campaigns, product launches, brand campaigns, TV campaigns, strategic marketing projects, or similar high-impact initiatives.
• An entrepreneurial, hands-on mindset with the ability to adapt quickly, embrace change, and thrive in fast-moving environments.
• Experience taking ownership of projects from concept through execution while balancing strategy with operational excellence.
• Strong analytical skills and confidence using data to prioritize opportunities, evaluate experiments, and optimize business outcomes.
• Experience working across European markets, with a solid understanding of international customer behavior and localization.
• Excellent collaboration and communication skills, with experience working across multidisciplinary and multicultural teams.
• French native (C2) and English (C1); additional languages are a strong advantage.

Why us?

München Full-time Permanent employee

• Inclusive and supportive culture that values authenticity and growth—no walls, no limits, no bureaucracy.
• Clear strategy and purpose-driven impact—you'll know exactly how your work drives Carly's mission.
• Data-driven decisions and open dashboards—full transparency on goals, growth, and results.
• Cross-functional collaboration—strong management, hands-on workshops, and a high learning curve.
• Competitive compensation and 100% company-supported equipment to help you do your best work.
• Stable and sustainable growth.
• A passionate, international team based in the heart of Munich—with a view of the Alps!

Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our Culture & Careers page.

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Veröffentlicht am 01. Nov. 2026

Veröffentlicht am 01. Nov. 2026

Quelle: Statistisches Bundesamt (Destatis), Tabelle; dl-de/by-2-0; eigene Berechnung