General Manager, Commercial (Accounting and Banking)

Your Role as a General Manager, Germany

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

Germany is Shine's largest opportunity. Two products lines operate here under three established brands: sevdesk by Shine (accounting and invoicing), Shine invoicing, and Kontist by Shine (business banking); serving the self-employed, micro-businesses, and small companies. The mandate for this role is to bring them together into one market business: one commercial strategy, one budget, and one go-to-market story, with a single person accountable for the result.

It is a build role at a decisive moment for the category. Digitisation of accounting and invoicing across the German SME market is accelerating, with mandatory e-invoicing rolling out through 2027 and 2028, a structural tailwind for the whole sector. Shine, backed by Silver Lake, is consolidating a set of strong European brands into a single platform spanning banking, invoicing, and accounting. The General Manager for Germany owns how that comes together.

Run the market as one business. Shine has two product lines active in Germany.

Your tasks

Your job is to make them win as a single market: one number, one budget, one go-to-market story. You are the single accountable owner of total German revenue. You hold the full-market commercial budget and decide how it is spent, across both subscription and banking economics. You lead the entire local commercial team. The Business Unit Leads run the products. You run the market.

Your responsibilities will include:

WHAT YOU OWN:

• The market number. You are the single accountable owner of total German revenue across every product line, against plan.
• The full-market commercial budget. You hold the market envelope and set how it is deployed across product lines and channels to hit the number.
• Blended market CAC and payback, and the efficiency of the market's total commercial spend.
• The local commercial team, country marketing, customer success, and market-level partnerships.
• The customer relationship at market level, across the full portfolio.
• Market coherence: one go-to-market story across three established brands.

WHAT YOU DECIDE

• How the market budget deploys across product lines and channels to hit plan.
• Local pricing, within global pricing policy.
• Which products to lean into or hold in the market, within portfolio strategy.
• Local hiring within the approved headcount plan.

WHAT IS NOT YOURS

• The global product roadmap. That sits with the global product organisation.
• Product-line execution detail. You set the frame and arbitrate. You do not run the Business Units day to day.

YOUR FIRST TWELVE TO EIGHTEEN MONTHS

• Bring sevdesk by Shine, Kontist by Shine, and Shine invoicing into one German market plan: one budget, one go-to-market story.
• Bring the commercial teams into one organisation and lead it as one.
• Set the local commercial strategy and hit the market number.
• Sharpen market-level commercial efficiency across CAC and payback.
• Build the commercial engine to capture the e-invoicing rollout across 2027 and 2028.
• Partner closely with the global product organisation as the platform evolves.
• Iterate on the operating rhythm, a monthly market review and a weekly commercial

HOW YOU WILL BE MEASURED

Your profile

About you

Essential:

• You have owned a market or business-unit revenue number and been measured on it
• You have held a real commercial budget and answered for CAC and payback, not just top line growth.
• You've led a commercial org in SaaS or fintech but your org must be serving the micro/small business segment. Alternatively, you have led a commercial org in a ecommerce company
• You have run more than one product line or revenue stream at once, ideally spanning different economic models such as subscription and banking revenue, and made the trade-offs between them under a single budget.
• You have strong product led growth and marketing knowledge
• You have built or rebuilt a team through a large transition period, and this must be a sizeable organisation eg team of 40+
• You are in-market in Berlin, with native German and fluent English.

Nice to have:

• You have led commercial orgs serving customers in the self-employed or accountant space
• You have built or rebuilt a commercial team and led it through change, including post-merger integration.
• You have operated in a PE-backed or post-merger environment, where the structure is still forming and you helped form it.
• Led diversified teams across sales, marketing, partnerships, client success, customer support

We offer

• Total German market revenue against plan.
• Market CAC and payback.
• Market net revenue retention.
• Market share.

Job located in Berlin, with occasional travel across the region and Europe. 2 or 3 times per month with travel being anywhere from 1 day to a couple of days

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.