VP of Marketing (f/m/d)

adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.

At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.

Where Adtech Innovation Becomes a Story Worth Telling

The Marketing team hosts the storytellers of adjoe’s innovation. We turn complex adtech solutions – rooted in data and strategy – into compelling stories that resonate across the mobile advertising industry and beyond. Through our events, visual design, and strategic content, we take adjoe’s vision at the intersection of technology, user engagement, and marketing and make it tangible. All while building a community of forward-thinking industry leaders around our brand.

Your Mission & Who We Are Looking For:

• Enterprise GTM Architecture: You will architect and execute our global, enterprise-ready go-to-market (GTM) strategy across the Americas, EMEA, and APAC. We need someone who has guided at least two previous Tech or SaaS companies through the lifecycle journey from Start-up to Scale-up and Maturity, specifically navigating scale within the $500M to $5B range.
• Lean, Multi-Disciplinary Leadership: You will direct and develop a high-performing, agile team of approximately 20 professionals across Growth Marketing, Product Marketing, Regional Marketing, Events, Content Writing, and Graphic Design. Instead of managing large, siloed departments, you will foster a culture of ownership and stay close to both the high-level strategy and the people executing it.
• Commercial & Product Alignment: You will bridge the gap between product innovation and commercial execution to ensure our positioning captures and retains high-value enterprise accounts. This means translating complex technical capabilities into clear, value-driven narratives that align global product strategy with commercial sales enablement.
• Global & Regional Collaboration: You will serve as a strategic partner to Product, Sales, and Regional Leadership to drive localized demand generation while maintaining consistent brand messaging. You must bring deep experience in B2B enterprise marketing, account-based marketing (ABM), and international localization across the Americas, EMEA, and APAC.
• US Ecosystem Expertise: You will optimize our positioning and distribution to generate enterprise demand by leveraging a strong familiarity with the American technology ecosystem and buyer psychology. Your understanding of enterprise SaaS and AdTech marketing playbooks will directly drive our up-market transformation.
• Data-Driven Brand Optimization: You will establish clear data frameworks to measure brand sentiment, pipeline contribution, and the ROI of global marketing initiatives. This requires an equal comfort level analyzing pipeline data, CAC, and LTV metrics as you have guiding brand positioning and creative storytelling.

🌎 We welcome applications from talent worldwide and provide relocation support to Hamburg, Germany for those ready to join our team.

What’s in It for You?

At adjoe, we are not just managing campaigns, we're helping build the business engine behind one of the fastest-growing adtech platforms in mobile. We are proactively curious: we question status quo, think outside the box, connect the dots. The partnerships you close, the strategies you execute, and the markets you develop will directly shape how adjoe scales globally.

• Go Big. Own commercial initiatives that move revenue and expand adjoe's market position.
• Move Fast. Operate in a high-velocity environment where decisions are made quickly and impact is visible immediately.
• Be Direct. Work in a culture where feedback is honest, collaboration is real, and politics are low.
• Thrive Together. Grow alongside a diverse, global team of 250+ people from over 40 countries across 7 offices.
• Have Fun. Celebrate wins, build lasting industry relationships, and bring your energy to a team that genuinely enjoys what they do.

We welcome applications from people who will contribute to the diversity of our company.