Brand & Social Lead (Berlin, hybrid)

Tasks

This role is for you if:

• You have a gift for language - you notice when a sentence is doing real work versus just filling space
• You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad
• You think about audience obsessively - not just what to say, but where our founders actually are, and how to show up there in a way that sticks
• You notice the thing everyone else scrolled past - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked
• You are both creative and strategic - you can go bananas with ideas, and just as readily hold the line on what keeps them on-brand

What you'll do

• Define and codify Kittl's voice and tone - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard
• Dream up and lead brand activations, stunts, and campaigns designed to get Kittl in front of small business founders and make them actually care - concept through delivery
• Represent brand thinking in leadership and strategy conversations , pushing back where decisions threaten brand consistency/integrity
• Find and pitch unconventional ways to build awareness - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels
• Bring bold, sometimes "crazy" ad concepts to growth/performance marketing - and know how to make them convert, not just turn heads
• Guide teams early - in briefs and reviews - so tone and ambition are right from the start, not fixed after
• Audit our messaging and presence across our touch-points (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all

Requirements

Who you are

• 5+ years (sharp instincts, real experience, not yet coasting on a title)
• You have done this in-house - ideally agency first, then owning brand at a small company where there was no one else to hand it to.
• You know how to move from a wild idea to something that actually ships
• You've picked the channel, not just written the words - activations, partnerships, events, community, wherever your audience actually is
• You are comfortable being the lone brand voice in a growth-led org
• Background in FMCG, DTC, or consumer goods brands is a strong plus
• Social media or community-building experience is a plus

Show us, don't tell us

Send us 3 pieces (in the cover letter section) you owned end to end - a campaign, an activation, a launch, a piece of writing that did real work. For each one, tell us briefly: what you did, where it ran, and what happened. We'd rather see one scrappy idea you fought for and shipped than five polished pages from a deck.

Interview process

• Recruiter interview (30 min)
• Hiring Manager interview (45 min)
• Case Study interview (60 min)
• Bar Raiser interview (45 min)

You'll do well here if:

• You pick up problems nobody assigned you. If something's broken and no one has stepped up, you're the person who does
• You'd rather make the call and adjust than wait until you're certain. Speed is how we win
• You want to own a domain deeply enough that people rely on your judgement in it, whether or not you manage anyone
• You'll argue for your position and commit fully when the call goes the other way
• You care about details other people would call excessive. We hold a higher bar than most, on purpose
• You use AI constantly and still own every word you ship

Every new hire should raise the bar in some meaningful way, not just fill a seat. We hold to that, and it's why you'll be working with the most talented people from all over the world.

Benefits

• Real ownership: You own what you ship, end to end. Whether you lead a team or lead through craft, we back you to work on what matters most
• Work at the edge of AI and design: Kittl sits where AI, design and commerce meet. You'll be learning on the frontier, not reading about it
• Work-life balance: 30 vacation days a year, plus public holidays
• Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home
• Remote work: On top of that, work from anywhere in the world for up to 50 days (10 weeks) a year
• VESOP: Enrolment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it
• Lunch: Daily chef-prepared meals in the office
• Mobility: Your monthly BVG ticket, fully covered
• Health & fitness: Urban Sports Club M membership
• Learning & development: Annual L&D budget for your professional growth
• German classes: Online group courses at every level
• Hackathons: Quarterly hackathons to experiment with new ideas, push boundaries and build the next big thing
• Kittl Week: Each year, our global team gathers for a whole week to work, celebrate, get inspired and have fun

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Quelle: Statistisches Bundesamt (Destatis), Tabelle; dl-de/by-2-0; eigene Berechnung

Veröffentlicht am 01. Nov. 2026