Sécheron Hasler Group is a global leader in railway and industrial electrification systems, offering cutting-edge solutions to enhance transportation and decarbonize industrial processes. With a rich heritage of over a century and a commitment to innovation, Sécheron Hasler Group is growing worldwide.
For the Electrical Safety Solutions (ESS) Business Unit, we are looking for an experienced marketing professional with a strong interest in technical products and industrial markets. The Senior Product Marketing & Exhibitions Specialist will translate ESS business priorities and product value propositions into clear marketing communications, sales tools, product training and customer-facing materials. The candidate will work closely with the Business Development Manager, Product Line Managers, Sales and the Sécheron Hasler Group Marketing Team.
Global objectives:
- Drive the execution of the ESS marketing plan and business growth priorities, in cooperation with the Business Development Manager, Product Line Managers and Sales.
- Develop and maintain marketing and sales materials for existing and new products and applications.
- Develop product marketing communication using various communication channels to promote ESS and its respective products.
- Work with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams.
- Provide marketing inputs and product communication materials to support Product Line Managers and Sales.
Key responsibilities:
- Develop and deliver marketing communication plans based on ESS business priorities agreed with the Business Development Manager.
- Contribute to product launch plans defined with the Business Development Manager and Product Line Managers; coordinate the preparation and delivery of marketing materials, training and communication activities
- Develop marketing and sales materials, including commercial brochures, PowerPoint presentations, promotional videos and animations for products and applications, and website content.
- Collect and structure market and competitor information; prepare customer-oriented product messages, competitive comparisons and sales enablement materials in collaboration with the Business Development Manager and Product Line Managers.
- Develop product training materials with Product Line Managers and support training for the worldwide Sales network.
- Maintain product documentation for intranet and corporate purposes.
- Coordinate annual exhibition and trade show preparation within ESS, based on priorities agreed with the Business Development Manager and Sales, and in alignment with the Sécheron Hasler Group Marketing Team.
- Develop marketing concepts, communication campaigns, exhibition experiences, templates and customer engagement initiatives aligned with ESS business priorities.
- Contribute to the annual ESS strategy review by preparing marketing performance indicators, communication plans and supporting materials.
- Support the continuous improvement of ESS sales enablement tools and materials, helping ensure that Sales teams have up-to-date product messaging, training and communication.
Requirements
- Further education in industrial product marketing
- Degree in marketing, communications, business or a technical field; equivalent professional experience will also be considered.
- Ability to understand electronic products and translate technical information into clear customer-facing content.
- Solid experience in marketing communications, product marketing or sales enablement in an international industrial B2B environment.
- Experience creating marketing materials for technical products and collaborating with Sales, Product Management or Engineering teams.
- Experience coordinating projects and stakeholders across different countries or functions.
- Experience in product marketing, marketing communications or sales enablement for technical products.
- Good knowledge of at least one of the following industry sectors: high voltage, railway traction systems, power transmission & distribution, renewable energy and e-mobility.
- Interest and ability to understand DC and AC power systems and corresponding product needs.
- Excellent project management, organizational and problem-solving skills.
- Excellent written and verbal communication and presentation skills.
- Ability to translate technical information into clear marketing messages and customer benefits.
- Proven ability to think creatively, identify and resolve problems.
- Experienced to work under pressure and meet deadlines.
- Proficiency in MS-Office programs.
Benefits
We foster flat hierarchies and direct communication, enabling quick decisions and strong collaboration across all levels. You’ll be trusted with real responsibility and encouraged to take initiative, with plenty of opportunities to grow both personally and professionally.
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