Jobbörse

General Manager DACH

Veröffentlicht am 11. Okt. 2026

Im Job Fit analysieren

APPINIO GmbH

Hamburg

EnglischFließend Deutsch (C1+)

Zur Originalanzeige

Speichern legt die Bewerbungsmappe an.

Gehalt in der Anzeige

60.000 € bis 93.000 €

Job Fit

Sehen Sie, wie nah Ihr Profil an dieser Anzeige ist.

Über diese Stelle

Introduction

Allow us to introduce ourselves

Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement?

Here at Appinio, we value transparencyin our recruitment process , and we've created a blog to share what to expect during each step of our journey together: here

DACH is Appinio’s flagship market and primary revenue driver. Instead of building from zero, you will step into an established, high-performing organization to drive its next phase of scale and operational maturity.

Your tasks

Your mission as a General Manager

Your mission is to establish single-point leadership across the region. You will own the DACH strategy and P&L, represent Appinio as our primary brand ambassador on industry stages, lead complex enterprise negotiations, and optimize our cross-functional GTM teams and further accelerate growth

What you’ll be

Own GTM Strategy & Decision-Making: Serve as the final authority on DACH market strategy, priorities, and resource allocation, focus on creating internal alignment, resource planning and establishing a clear operating rhythm across teams.
Hold End-to-End P&L Accountability: Take a holistic view across Marketing, Sales, Customer Success (CS), to identify where to optimize, invest, or restructure to maximize regional growth and operating margin.

Lead Complex Enterprise Deals: Personally lead or co-lead high-stakes commercial negotiations and enterprise client pitches, leveraging deep Quantitative Market Research expertise to establish instant authority.

Act as Appinio’s Brand Ambassador: Publicly represent Appinio across the DACH region—owning stage presentations, keynotes, media opportunities, and executive network-building to become the primary face of the brand in-market.

Drive Cross-Functional Alignment: Directly lead DACH Marketing, Sales, and CS leads while building a tight, influential strategic partnership with the Research Consulting group to ensure seamless alignment between strategy and research delivery

You will thrive in this role

You bring proven operational discipline in scale: You have a strong track record scaling or optimizing an established, multi-functional organization in a mature market context (ideally DACH), demonstrating structural thinking and governance over "0-to-1 founder mode" hustle.
You possess deep Quantitative Market Research authority: You hold, credible domain expertise in Quant MR (agency, vendor, or tech platform side) and can step into high-stakes technical or methodological discussions with senior client insights leads without ramp-up.
You have hands-on P&L management experience: You have successfully owned and optimized a regional or global P&L in a mature business environment, making cross-functional resource tradeoffs to drive overall market performance.
You are a confident, high-profile public spokesperson: You are charismatic and experienced on stage, comfortable in front of press and industry bodies, and hold (or can rapidly build) strong executive credibility within DACH insights and marketing circles.
You excel at leading through influence: You have demonstrated political skill and stakeholder diplomacy, allowing you to align and lead cross-functional teams that may not directly report to you.
You bring a strong GTM focus and operational savvy: You possess KPI-driven leadership for GTM teams paired with AI savvy regarding automation across GTM functions.
You are fluent in German and English: You possess native or bilingual fluency in German alongside professional fluency in English

What’s in it for you

Flexibility Policy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
All the hardware you need and your own MacBook
If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
Subsidised Urban Sports Club or ClassPass membership based on location
In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working

Additional role details

This is a fully remote position open to candidates based in Germany, ideally in Hamburg
This role will report

who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Please read our privacy policy here.

Our interview process

Screening Call
Interview with our CEO
Interview with our COO
Case study Interview
Stakeholder Interview
Executive Interview with our CPRO
Reference Check

Kind reminder: Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from

Wir zeigen einen Auszug und einen Link je Anzeige, und den vollen Text, wenn die Quelle es erlaubt. Genannte Marken und Logos gehören ihren Inhabern.

Eckdaten der Stelle

Arbeitgeber: APPINIO GmbH
Position: General Manager DACH
Stadt: Hamburg
Arbeitsmodell: nicht angegeben
Sprache: Englisch
Erfahrungsstufe: nicht angegeben
Veröffentlicht: 11. Okt. 2026
Quelle: StepStone

Bewertung des Unternehmens

Glassdoor 3,8
72 Bewertungen
Auf Glassdoor ansehen
Kununu 4,2
83 Bewertungen
Auf Kununu ansehen