Marketing Manager (Strategy & Execution), (d/f/m), Full-Time / Part-time - in Tübingen on-site

Tasks

Your Responsibilities:

• Conduct market research and map the competitive landscape to identify customer needs, market developments and emerging trends
• Identify, evaluate and define new market opportunities and potential customer segments
• Develop the marketing strategy in close collaboration with the Commercial Director
• Drive inbound lead generation through targeted campaigns and content
• Plan, coordinate and execute digital marketing activities together with the marketing team
• Organize our presence at conferences, trade shows and industry events, including booth design
• Keep marketing materials current and aligned with our brand and positioning
• Build and maintain relationships with industry networks, partners and communities, and strengthen our visibility within the industry
• Translate complex scientific and technical information into clear, compelling messages for internal teams and external audiences

Requirements

Your Qualifications:

• Degree in Marketing, Business Administration or a related field
• 5+ years of combined technical and business experience in biotechnology, bioinformatics, life sciences, AgTech, or related fields
• Proven track record in developing and executing successful marketing strategies
• Solid understanding of digital marketing, brand management and market research
• Ability to analyze data and market trends and turn insights into informed decisions
• Hands-on experience with marketing automation tools and analytics platforms
• Scientific background, ideally in bioinformatics or the software market, combined with strong business acumen
• Knowledge of biology, agriculture or the food & beverage industry, and experience in remote care management, are a plus
• Experience building strong cross-functional relationships and collaborating across teams to drive strategic opportunities forward
• Outgoing personality with excellent networking skills
• Excellent written and verbal communication skills in German and English, plus strong organizational, critical-thinking and problem-solving abilities
• Strong communication and interpersonal skills
• Digital Marketing: Web Content Management, SEO, Social Media & Google/LinkedIn Ads
• Content Creation: Copywriting, visual content & basic graphic design
• Marketing Analytics: Campaign performance, web analytics & data-driven optimization

Benefits

Our Offer:

• A strategical role with direct impact on our growth and market positioning
• The opportunity to build and shape our marketing strategy, rather than simply executing an existing plan
• Working in an innovative, dynamic and international company
• A combination of strategic responsibility and hands-on work
• Work-Life-balance
• Flexible working hours (full-time or part-time, mobile working partially possible)
• Family-friendly workplace
• Healthy working environment with an international, openminded and supportive team
• Ergonomic office furniture and equipment
• Continuous training, education and in-house knowledge transfer
• Fresh fruit, sweets, coffee, tea and water free of charge
• JobRad (bike-leasing)
• Company events (BBQ, company outing etc.)
• Centrally located in downtown Tübingen
• Chance to grow with us
• A working environment where new ideas and initiative are encouraged
• Salary range: €60,000–€75,000 gross per year, depending on experience and qualifications

If you combine strategic thinking and market understanding with creativity with hands-on execution, we would love to hear from you!

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Quelle: Statistisches Bundesamt (Destatis), Tabelle; dl-de/by-2-0; eigene Berechnung