Senior Brand Manager (m/w/d)

YOUR TASKS:

• Translate strategic direction into effective brand marketing activities across channels and touchpoints
• Collaborate closely with media, CRM, creative, and product teams to ensure a consistent brand experience
• Lead and execute integrated marketing campaigns across multiple channels
• Manage agencies, content creators, and the internal Creative Studio to deliver high-quality marketing communications
• Use market research, customer insights, and competitive analysis to identify growth opportunities
• Optimize marketing activities and campaign performance based on analytics and data insights
• Align marketing initiatives with product, legal, and compliance requirements
• Manage marketing budgets and ensure efficient resource allocation
• Report campaign performance and key learnings to senior leadership

WHAT YOU OFFER US:

• Several years of experience in a similar brand or marketing role
• Strong understanding of brand marketing and positioning in a digital environment
• Analytical mindset with experience using data and customer insights to drive decisions
• Broad knowledge of relevant marketing channels, from brand to performance marketing
• Hands-on experience planning and executing integrated marketing campaigns
• Experience working with creative teams, agencies, and content productions
• Strong project management and organizational skills
• Experience managing budgets and optimizing marketing spend
• Experience working with analytics, attribution, and marketing measurement models
• Professional proficiency in German, both written and spoken
• Experience in performance marketing, CRM, or evidence-based marketing is a plus
• Experience in e-commerce and start-up or scale-up environments is a plus

WHAT WE OFFER:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
• Flexible work options with a hybrid setup focused on results.
• Unlimited vacation days in addition to your yearly 30-day vacation allowance.
• Opportunity for workations abroad using our WorkFlex tool.
• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
• Company pension scheme, provided in partnership with Degura, to support your future financial security.
• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!

Wir zeigen einen Auszug und einen Link je Anzeige, und den vollen Text, wenn die Quelle es erlaubt. Genannte Marken und Logos gehören ihren Inhabern.

Quelle: Statistisches Bundesamt (Destatis), Tabelle; dl-de/by-2-0; eigene Berechnung