Senior Brand Manager (m/w/d)

YOUR TASKS:

• Translate brand and marketing priorities into campaign strategies, creative concepts and actionable briefs
• Collaborate closely with Media, CRM, Creative and Product teams to ensure a consistent brand experience
• Own and execute large-scale, integrated consumer campaigns across high-reach channels such as TV, online video and OOH
• Own creative development and production, managing agencies, partners and our internal Creative Studio
• Use consumer research, customer insights and competitive analysis to identify Brand challenges and opportunities
• Define campaign objectives and KPIs and optimize activities based on data, results and learnings
• Align marketing initiatives with Product, Legal and Compliance requirements
• Manage marketing budgets and ensure efficient resource allocation
• Report campaign performance and key learnings to senior leadership

WHAT YOU OFFER US:

• At least 5 years of in-house Brand Marketing experience for a consumer-facing brand
• Strong understanding of brand strategy, positioning and integrated consumer marketing
• Strong analytical mindset with experience using data, research and customer insights to drive Brand Marketing decisions
• Strong understanding of high-reach media channels and how they contribute to Brand and business objectives
• Proven hands-on experience owning and executing large-scale, integrated B2C campaigns end-to-end
• Strong hands-on experience in creative development and complex campaign productions, including moving image
• Strong project management skills and confidence independently driving complex projects
• Experience independently managing significant campaign and production budgets
• Experience defining campaign KPIs and measuring Brand and business impact through campaign research, brand tracking and performance data
• Professional proficiency in German, both written and spoken
• Experience in Performance Marketing, CRM or evidence-based marketing is a plus
• Experience in e-commerce and start-up or scale-up environments is a plus

WHAT WE OFFER:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
• Flexible work options with a hybrid setup focused on results.
• Unlimited vacation days in addition to your yearly 30-day vacation allowance.
• Opportunity for workations abroad using our WorkFlex tool.
• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
• Company pension scheme, provided in partnership with Degura, to support your future financial security.
• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!

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Quelle: Statistisches Bundesamt (Destatis), Tabelle; dl-de/by-2-0; eigene Berechnung